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Set quietly along the main canal of Oswego Lake, 17332 Lake Haven Drive has always offered something rare: privacy, a genuine connection to the water, and beautifully designed outdoor spaces. But even the most thoughtfully maintained homes can benefit from a fresh perspective—especially in today’s market. For Karie Jett, that perspective is everything. After two months on the market and meaningful buyer feedback, Karie saw an opportunity—not to change the home itself, but to reframe how buyers experience it. “I wanted the staging to be almost…boring,” Karie shares. “Not in a negative way, but so buyers walk in and see the home, the windows, the grounds—not the furnishings.” It’s a strategic shift that speaks directly to today’s buyer. Reading the Market—and Responding with Intention Today’s buyers, especially in the luxury and waterfront space, are seeking something very specific: homes that feel move-in ready, effortless, and easy to envision as their own. While 17332 Lake Haven had already been meticulously maintained, with updated systems, fresh landscaping, and thoughtful improvements, previous furnishings made it harder for buyers to fully see that value. “When I really asked buyers what they meant by ‘needs updating,’ it wasn’t the home itself,” Karie explains. “It was about how they experienced it.” That realization sparked a full refresh. Once the sellers moved out, Karie approached the home as a true clean slate, bringing in Samson Home Design to thoughtfully reintroduce the property to the market with clarity and intention. Founders of Samson Home Design: Jeremy & Jennifer Ornelas with family. Designing for the Way Buyers See Led by designer Jennifer Ornelas, the approach was both intentional and restrained: Strip back personal style Create visual clarity Let architectural features and natural light take the lead “Staging is about neutralizing,” Jennifer explains. “You’re removing the seller’s story so the buyer can imagine their own.” The focus centered on the spaces that matter most to buyers: Living areas Kitchen and dining spaces Primary bedroom and bathrooms A secondary bedroom was also staged as a home office, subtly enhancing buyers’ perception of the home’s flexibility. Perhaps most importantly, furniture placement was designed to draw the eye outward: toward the water, the gardens, and the home’s defining indoor-outdoor connection. What Makes This Property So Special Karie recognized it immediately: this isn’t just a home, it’s a lifestyle. “The privacy, the location, and the grounds stood out right away,” she says. Unlike many canal-front homes, 17332 Lake Haven offers: Exceptional privacy—both front and back Flat, walk-out access to the lake (a rare feature) Manicured, garden-like landscaping paired with usable lawn space And then there’s the lake itself. Oswego Lake offers a uniquely private experience, accessible primarily to residents, with limited public entry, creating a sense of community that’s difficult to replicate elsewhere. Combined with top-rated schools, a vibrant local culture, and a strong sense of connection, Lake Oswego remains one of the most desirable places to live in the Pacific Northwest. The Advisor Behind the Strategy Featured: Karie Jett at 17332 Lake Haven Dr on the day of staging. This level of thoughtful repositioning is a direct reflection of Karie’s hands-on, concierge-driven approach. With a background in corporate sales and entrepreneurship, she brings both strategic insight and a deeply personal understanding to how people live and work. As a real estate advisor with Cascade Hasson Sotheby’s International Realty, she’s focused on more than just listing a home. Karie always… Walks homes with a critical buyer’s lens Coordinates repairs, updates, and the home’s presentation with precision Leverages a trusted network of local partners Anticipates buyer concerns before they arise She’s not just marketing a home—she’s carefully shaping how it’s experienced. “Once it became a clean slate, I could really maximize what today’s buyers are looking for,” Karie notes. Who This Home Speaks To At approximately 2,200 square feet, with additional flexible living space above the garage, the home presents a compelling opportunity: Downsizers seeking a refined lakefront lifestyle Buyers looking for an entry point into Oswego Lake living Those who value privacy, nature, and ease of living It’s a home designed not just for how people live but how they want to feel. Explore: 17332 Lake Haven Dr, Lake Oswego, OR A Guide: Positioning Your Home for Today’s Buyer Karie’s approach offers a clear blueprint for sellers looking to maximize value in today’s market: Neutralize the space Remove highly personal design elements so buyers can project their own lifestyle Let the home—not the furnishings—lead Keep staging intentional and understated to highlight architecture, light, and layout Prioritize key living areas Focus on the kitchen, living room, primary suite, and bathrooms Create visual flow Arrange furniture to emphasize sightlines and any indoor-outdoor connection Showcase versatility Stage secondary spaces as offices or flex rooms to expand perceived value Address buyer expectations upfront Understand what “move-in ready” means today and position accordingly Start with a clean slate when possible Vacant homes allow for more strategic, controlled presentation The Power of a Thoughtful Relaunch For Karie, this transformation isn’t just about aesthetics; it’s about creating space for possibility. It’s about helping buyers walk through the door and immediately understand what makes this home—and this lifestyle—so compelling. Because sometimes, the difference between a home that lingers and one that resonates isn’t the home itself. It’s how the story is told. Connect Karie Jett I Cascade Hasson Sotheby’s International Realty (971) 344-0147 [email protected] Website: kariejett.cascadehasson.com Jennifer Ornelas I Samson Home Design (503) 713-6649 Website: samsonhomedesign.com

In Sunriver, some homes are more than property, they’re part of the community’s story. One such home recently changed hands in a collaboration between Cascade Hasson Sotheby’s International Realty advisors Nola Horton-Jones, the listing advisor, and Annie Wayland, who represented the buyers. The sale represents something larger than a real estate transaction. In many ways, the story of this home mirrors the story of Sotheby’s International Realty itself. Both are rooted in history and tradition, yet both continue to evolve, blending timeless foundations with modern innovation. A Home Rooted in Sunriver’s Origins Built in 1969, the home traces back to one of the visionaries behind Sunriver’s early development, John Gray, who played a key role in establishing Sunriver Resort. At the time, Sunriver was still emerging as a destination, and the home reflected a forward-thinking design that was remarkably ahead of its time. Listing Broker Nola Jones is widely known for her deep knowledge of Sunriver’s history and development. Often described as a walking historian of Sunriver real estate, Jones brings decades of local expertise and relationships with many of the families who helped shape the community. “It was built in 1969 and may have been one of the very first homes in Sunriver,” Jones explains. “The Sunriver Owners Association even found the original landscape plan from that year.” The mid-century modern architecture includes features that were rare for the time, including a two-story primary suite designed almost like a treehouse. “When you go upstairs to the sleeping area, it feels very much like sleeping in a tree house,” Jones says. “You can see the mountains behind and even see the lodge from up there.” Sitting on just over an acre, the property itself is also rare for Sunriver “In Sunriver, even getting a half acre can be something special,” Jones notes. “So to have just over an acre is extraordinary.” The home still features its original clear cedar interiors. “It still has all of its original clear cedar, which you can’t really find today,” Jones says. “The buyers even had a contractor check if there was enough cedar to salvage if they reconfigured the bedrooms into additional primary suites, and there is.” The Spirit of Sunriver Broker Annie Wayland knows that story firsthand. “When my parents first bought a home in Sunriver in 1987, they came up for a weekend and left in escrow,” Wayland recalls. “I was 12 years old when they came home and told me we had bought a house in Oregon and that we’d spend all our summers there.” That experience, she says, is the story of Sunriver. “It’s a place where you can step back in time. Kids ride their bikes, families spend time together, and you can get away from screens and just make memories.” A New Generation The buyers Wayland represented reflect a new generation discovering Sunriver. Based in Seattle and raising a young family, they plan to use the home as a vacation retreat while thoughtfully modernizing it for the way families live today. “They bought this gorgeous mid-century home from the 1960s that has historical significance to Sunriver,” Wayland explains. “But they’re a modern family with kids, and they’re going to personalize it and make it their own.” The renovation plans will preserve many of the home’s architectural features, especially the clear cedar interiors, while updating spaces for modern living. “My hope is that they keep the best parts of the house and make it something even cooler,” Jones says. A New Era Sunriver has evolved with each new generation who discover it. The same can be said for Sotheby’s. With fifty years shaping the luxury real estate market, Sotheby’s is entering a new era—one that blends its iconic reputation with a fresh wave of forward-thinking advisors. Advisors like Jones and Wayland represent that balance: deep local expertise paired with modern storytelling, innovative marketing, and a new generation of clients redefining luxury living. Like this historic Sunriver home, Sotheby’s International Realty is rooted in history yet continually evolving for a new generation. As the brand enters its next era, it remains a trendsetter in luxury real estate—blending timeless heritage with the innovation shaping the future of the industry. Nola Horton-Jones The Jones Group Principal Broker, Licensed in Oregon Cascade Hasson Sotheby’s International Realty (c) 541.420.3725 [email protected] Annie Wayland Sunriver Director, Cascades East Association of Realtors Licensed Broker in the State of Oregon Cascade Hasson Sotheby’s International Realty (c) 541.280.3770 [email protected]

Real estate always comes with opinions. The market, thankfully, comes with evidence. Strip away the forecasts and hot takes, and a clearer picture emerges of what actually happened in Oregon and Southwest Washington last year. Start with the closings. Advisors at Cascade Hasson Sotheby’s International Realty completed approximately 3,469 transactions in 2025, representing $3.25 billion in sales. Impressive, yes. But the real value of that scale is perspective. At volume, the market stops being theory. It becomes pattern recognition. Momentum becomes visible. So does hesitation. That perspective helps explain why the firm is on track to be ranked the No. 1 brokerage in Oregon by sales volume again when RealTrends releases its 2025 rankings later this year, marking what would be a third consecutive year at the top. Cascade Hasson Sotheby’s International Realty‘s 2025 Sales by Price Range ⸻ Where the Market Really Lived Luxury gets attention. It rarely carries the market. In 2025, homes above $2 million accounted for about 5 percent of closings within the brokerage. Nearly half of all transactions fell between $500,000 and $999,000, with roughly one-fifth between $1 million and $1.999 million. That middle tier is where the market speaks first and loudest. It is also where conditions show up fastest and without warning: • Rate movement hits buyer behavior first. • Sellers quickly learn whether pricing reflects current demand or last year’s optimism. • Deals tighten or unwind before they can be explained away. Steve Studley, the CEO of Cascade Hasson Sotheby’s International Realty puts it this way: “If you want to understand the market, watch the middle. That’s where pricing gets tested in real time and where hesitation shows up first.” ⸻ Accuracy Overtook Optimism There is a long-standing myth in real estate that confidence is the product. It is not. In 2025, accuracy was the product. Buyers were cautious. Sellers were protective. Patience for guesswork was thin. Accuracy is built through repetition, exposure, and constant feedback. Studley explains: “Adaptability isn’t optional. It’s our edge. The more real time information we share, the faster we make better decisions for our clients.” That mindset defined 2025. The advisors who succeeded were the most adaptable. At Cascade Hasson advisors are expected to test assumptions, recalibrate quickly, and respond to conditions as they are. In practice, that meant pressure testing pricing early. Sellers needed realism delivered calmly. Buyers needed someone who could separate signal from noise. The professionals who stood out translated data into decisions. ⸻ The Network Most Consumers Do Not See Homeowners hire an individual. If they choose well, they gain a network. In a market that shifted month to month, isolated judgment became expensive. Shared information became an advantage. Advisors were supported by a steady flow of real world intelligence, from market briefings to pricing workshops and negotiation reviews, designed to respond to what is happening now. That collaboration is reinforced by the firm’s in house marketing and operations team and its intranet platform, Propel, built to help advisors work more efficiently and with greater clarity. Steve Studley explains it this way: “Individual talent is powerful. But shared intelligence is what creates consistency. When our advisors collaborate, clients aren’t getting one opinion. They’re getting the insight of thousands of transactions happening across the region. That’s how we reduce surprises and improve outcomes.” In 2025, leadership provided steadiness. Expectations were set early, emotions were kept in check, and even difficult calls made sense once outcomes were clear. The market did not freeze. It filtered. Deals moved when pricing was defensible, expectations aligned, and guidance rose above the noise. ⸻ What This Means for 2026 The defining tension of 2025 was simple. Sellers remembered yesterday’s prices. Buyers priced tomorrow’s risks. The market balanced somewhere in the middle. It rewarded execution. That tension does not disappear in 2026. If anything, it sharpens. Buyers are still analytical. They are underwriting with caution, not optimism. Sellers who price ahead of the market instead of behind it will move with more confidence and fewer surprises. The middle tier will remain the proving ground, where sentiment turns into action first and pricing resets show up before headlines catch up. As Studley put it, “Volatility doesn’t stop strong advisors. Lack of discipline does. The advisors who win in 2026 will be the ones who adapt faster and execute cleaner.” That is the real takeaway. The market may not get easier, but it will stay responsive to clarity and precision. Advisors who manage expectations early, prepare assets thoroughly, and stay close to buyer feedback will create momentum even when conditions feel uneven. As always–preparation endures. Homes For Sale Real Estate Advisors

Leadership in real estate isn’t defined solely by sales volume or market expertise. It’s shaped by advocacy, representation, and the willingness to step forward when the community needs a voice. For Javier Puga-Phillips, that moment has arrived with his recent appointment as Vice President of Pride Connect, the official LGBTQ+ and ally affinity group within the Sotheby’s International Realty (SIR) network. In this new role, Javier plans to help guide the organization’s future by strengthening visibility, expanding relationships across markets, and reinforcing the inclusive values that underpin the Sotheby’s International Realty brand. From Relocation to Representation Javier’s path to Pride Connect leadership is rooted in lived experience. After relocating to the Pacific Northwest at the beginning of the pandemic, he navigated the challenges many relocating clients face: unfamiliar neighborhoods, new professional relationships, and the underlying question of whether a place will truly feel like home. For LGBTQ+ individuals, that uncertainty can be amplified. That reality stayed with Javier and ultimately led him to Pride Connect. What began as involvement quickly evolved into purpose: ensuring that no client, advisor, or colleague has to question whether they are welcome or supported. What Pride Connect Means to Javier Founded in 2019, Pride Connect is built on the belief that equality and human rights are foundational, not optional. The organization’s guiding principle, known as the Pledge, centers on equality for all persons and calls on members to lead with integrity, action, and accountability. To Javier, Pride Connect represents far more than professional networking. It is a platform for advocacy, education, and meaningful connection. A Vision Grounded in Growth and Global Reach As he steps into leadership, Javier brings a clear and ambitious vision. One of his primary goals is to help establish strong LGBTQ+ or LGBTQ-friendly SIR advisor representation in every U.S. state, creating a trusted referral network for clients relocating across the country. Fluent in both English and Spanish, Javier understands how language and cultural fluency play a critical role in building trust and accessibility—especially for clients navigating major life transitions. Beyond domestic markets, Javier sees Pride Connect as a powerful global connector. With Sotheby’s International Realty’s international footprint, the organization is uniquely positioned to support clients relocating across borders, investing internationally, or seeking culturally aligned representation worldwide. Pride Connect in Action: Building Community in Portland Community building has always been central to Javier’s approach. In Portland, he has hosted annual Pride gatherings in Northeast Portland, partnering with local bars and restaurants to create inclusive spaces for connection and continued celebration. These events have become a meaningful tradition, drawing friends, neighbors, and familiar faces year after year. For Javier, they serve as a reminder that Pride is not confined to a single weekend; it’s about sustained visibility, presence, and support throughout the year. Featured: Javier Puga-Phillips and his husband, Isaac Puga-Phillips, during Javier’s 2nd annual Pride Event. Giving Back Through Pride Connect Charitable impact is a core pillar of Pride Connect’s mission. Membership contributions help support organizations aligned with LGBTQ+ advocacy and well-being, including past support of The Trevor Project, which focuses on crisis intervention and suicide prevention for LGBTQ+ youth. Javier also shared that Pride Connect continually seeks opportunities to uplift smaller, community-based organizations—ensuring that giving back remains intentional, responsive, and rooted in real need. Looking Ahead: GNE and Growing the Network With his new leadership role, Javier plans to attend the upcoming Global Networking Event (GNE), Sotheby’s International Realty’s exclusive annual gathering, held this year in San Francisco. Set against the backdrop of the brand’s 50th Anniversary, the event offers a powerful opportunity to connect with fellow Pride Connect members, build new relationships, and engage advisors from markets not yet represented within the organization. Momentum at Cascade Hasson Sotheby’s International Realty Javier’s leadership trajectory also mirrors his professional growth at Cascade Hasson Sotheby’s International Realty. Since joining the brokerage, his sales volume has doubled year over year—reflecting a disciplined work ethic, a relationship-first approach, and a deep commitment to client service. Licensed in Oregon, California, and Mexico, Javier supports clients with cross-market and international real estate needs through the Sotheby’s International Realty network, bringing a global perspective to every transaction. As he steps into this defining moment with Pride Connect, Javier exemplifies what modern real estate leadership looks like: grounded in advocacy, powered by connection, and guided by the belief that everyone deserves to feel seen, supported, and at home. Connect with Javier: Javier Puga-Phillips I Cascade Hasson Sotheby’s International Realty 503.343.5561 I Website [email protected]