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A New Chapter in Sunriver: Where History Meets the Future
Explore the PNW

Lia  I  March 18, 2026

A New Chapter in Sunriver: Where History Meets the Future

In Sunriver, some homes are more than property, they’re part of the community’s story. One such home recently changed hands in a collaboration between Cascade Hasson Sotheby’s International Realty advisors Nola Horton-Jones, the listing advisor, and Annie Wayland, who represented the buyers. The sale represents something larger than a real estate transaction. In many ways, the story of this home mirrors the story of Sotheby’s International Realty itself. Both are rooted in history and tradition, yet both continue to evolve, blending timeless foundations with modern innovation. A Home Rooted in Sunriver’s Origins Built in 1969, the home traces back to one of the visionaries behind Sunriver’s early development, John Gray, who played a key role in establishing Sunriver Resort. At the time, Sunriver was still emerging as a destination, and the home reflected a forward-thinking design that was remarkably ahead of its time. Listing Broker Nola Jones is widely known for her deep knowledge of Sunriver’s history and development. Often described as a walking historian of Sunriver real estate, Jones brings decades of local expertise and relationships with many of the families who helped shape the community. “It was built in 1969 and may have been one of the very first homes in Sunriver,” Jones explains. “The Sunriver Owners Association even found the original landscape plan from that year.” The mid-century modern architecture includes features that were rare for the time, including a two-story primary suite designed almost like a treehouse. “When you go upstairs to the sleeping area, it feels very much like sleeping in a tree house,” Jones says. “You can see the mountains behind and even see the lodge from up there.” Sitting on just over an acre, the property itself is also rare for Sunriver “In Sunriver, even getting a half acre can be something special,” Jones notes. “So to have just over an acre is extraordinary.” The home still features its original clear cedar interiors. “It still has all of its original clear cedar, which you can’t really find today,” Jones says. “The buyers even had a contractor check if there was enough cedar to salvage if they reconfigured the bedrooms into additional primary suites, and there is.” The Spirit of Sunriver Broker Annie Wayland knows that story firsthand. “When my parents first bought a home in Sunriver in 1987, they came up for a weekend and left in escrow,” Wayland recalls. “I was 12 years old when they came home and told me we had bought a house in Oregon and that we’d spend all our summers there.” That experience, she says, is the story of Sunriver. “It’s a place where you can step back in time. Kids ride their bikes, families spend time together, and you can get away from screens and just make memories.” A New Generation The buyers Wayland represented reflect a new generation discovering Sunriver. Based in Seattle and raising a young family, they plan to use the home as a vacation retreat while thoughtfully modernizing it for the way families live today. “They bought this gorgeous mid-century home from the 1960s that has historical significance to Sunriver,” Wayland explains. “But they’re a modern family with kids, and they’re going to personalize it and make it their own.” The renovation plans will preserve many of the home’s architectural features, especially the clear cedar interiors, while updating spaces for modern living. “My hope is that they keep the best parts of the house and make it something even cooler,” Jones says. A New Era Sunriver has evolved with each new generation who discover it. The same can be said for Sotheby’s. With fifty years shaping the luxury real estate market, Sotheby’s is entering a new era—one that blends its iconic reputation with a fresh wave of forward-thinking advisors. Advisors like Jones and Wayland represent that balance: deep local expertise paired with modern storytelling, innovative marketing, and a new generation of clients redefining luxury living. Like this historic Sunriver home, Sotheby’s International Realty is rooted in history yet continually evolving for a new generation. As the brand enters its next era, it remains a trendsetter in luxury real estate—blending timeless heritage with the innovation shaping the future of the industry. Nola Horton-Jones The Jones Group Principal Broker, Licensed in Oregon Cascade Hasson Sotheby’s International Realty (c) 541.420.3725 [email protected] Annie Wayland Sunriver Director, Cascades East Association of Realtors Licensed Broker in the State of Oregon Cascade Hasson Sotheby’s International Realty (c) 541.280.3770 [email protected]
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2025 Was the Year of the Reluctant Seller and the Calculating Buyer
Giving Back

Gary Nolan  I  February 16, 2026

2025 Was the Year of the Reluctant Seller and the Calculating Buyer

Real estate always comes with opinions. The market, thankfully, comes with evidence. Strip away the forecasts and hot takes, and a clearer picture emerges of what actually happened in Oregon and Southwest Washington last year. Start with the closings. Advisors at Cascade Hasson Sotheby’s International Realty completed approximately 3,469 transactions in 2025, representing $3.25 billion in sales. Impressive, yes. But the real value of that scale is perspective. At volume, the market stops being theory. It becomes pattern recognition. Momentum becomes visible. So does hesitation. That perspective helps explain why the firm is on track to be ranked the No. 1 brokerage in Oregon by sales volume again when RealTrends releases its 2025 rankings later this year, marking what would be a third consecutive year at the top. Cascade Hasson Sotheby’s International Realty‘s 2025 Sales by Price Range ⸻ Where the Market Really Lived Luxury gets attention. It rarely carries the market. In 2025, homes above $2 million accounted for about 5 percent of closings within the brokerage. Nearly half of all transactions fell between $500,000 and $999,000, with roughly one-fifth between $1 million and $1.999 million. That middle tier is where the market speaks first and loudest. It is also where conditions show up fastest and without warning: • Rate movement hits buyer behavior first. • Sellers quickly learn whether pricing reflects current demand or last year’s optimism. • Deals tighten or unwind before they can be explained away. Steve Studley, the CEO of Cascade Hasson Sotheby’s International Realty puts it this way: “If you want to understand the market, watch the middle. That’s where pricing gets tested in real time and where hesitation shows up first.” ⸻ Accuracy Overtook Optimism There is a long-standing myth in real estate that confidence is the product. It is not. In 2025, accuracy was the product. Buyers were cautious. Sellers were protective. Patience for guesswork was thin. Accuracy is built through repetition, exposure, and constant feedback. Studley explains: “Adaptability isn’t optional. It’s our edge. The more real time information we share, the faster we make better decisions for our clients.” That mindset defined 2025. The advisors who succeeded were the most adaptable. At Cascade Hasson advisors are expected to test assumptions, recalibrate quickly, and respond to conditions as they are. In practice, that meant pressure testing pricing early. Sellers needed realism delivered calmly. Buyers needed someone who could separate signal from noise. The professionals who stood out translated data into decisions. ⸻ The Network Most Consumers Do Not See Homeowners hire an individual. If they choose well, they gain a network. In a market that shifted month to month, isolated judgment became expensive. Shared information became an advantage. Advisors were supported by a steady flow of real world intelligence, from market briefings to pricing workshops and negotiation reviews, designed to respond to what is happening now. That collaboration is reinforced by the firm’s in house marketing and operations team and its intranet platform, Propel, built to help advisors work more efficiently and with greater clarity. Steve Studley explains it this way: “Individual talent is powerful. But shared intelligence is what creates consistency. When our advisors collaborate, clients aren’t getting one opinion. They’re getting the insight of thousands of transactions happening across the region. That’s how we reduce surprises and improve outcomes.” In 2025, leadership provided steadiness. Expectations were set early, emotions were kept in check, and even difficult calls made sense once outcomes were clear. The market did not freeze. It filtered. Deals moved when pricing was defensible, expectations aligned, and guidance rose above the noise. ⸻ What This Means for 2026 The defining tension of 2025 was simple. Sellers remembered yesterday’s prices. Buyers priced tomorrow’s risks. The market balanced somewhere in the middle. It rewarded execution. That tension does not disappear in 2026. If anything, it sharpens. Buyers are still analytical. They are underwriting with caution, not optimism. Sellers who price ahead of the market instead of behind it will move with more confidence and fewer surprises. The middle tier will remain the proving ground, where sentiment turns into action first and pricing resets show up before headlines catch up. As Studley put it, “Volatility doesn’t stop strong advisors. Lack of discipline does. The advisors who win in 2026 will be the ones who adapt faster and execute cleaner.” That is the real takeaway. The market may not get easier, but it will stay responsive to clarity and precision. Advisors who manage expectations early, prepare assets thoroughly, and stay close to buyer feedback will create momentum even when conditions feel uneven. As always–preparation endures. Homes For Sale Real Estate Advisors
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A Defining Moment: Javier Puga-Phillips Steps Into Pride Connect Leadership with Sotheby’s International Realty
Giving Back

Sharana Gatpandan  I  January 28, 2026

A Defining Moment: Javier Puga-Phillips Steps Into Pride Connect Leadership with Sotheby’s International Realty

Leadership in real estate isn’t defined solely by sales volume or market expertise. It’s shaped by advocacy, representation, and the willingness to step forward when the community needs a voice. For Javier Puga-Phillips, that moment has arrived with his recent appointment as Vice President of Pride Connect, the official LGBTQ+ and ally affinity group within the Sotheby’s International Realty (SIR) network. In this new role, Javier plans to help guide the organization’s future by strengthening visibility, expanding relationships across markets, and reinforcing the inclusive values that underpin the Sotheby’s International Realty brand. From Relocation to Representation Javier’s path to Pride Connect leadership is rooted in lived experience. After relocating to the Pacific Northwest at the beginning of the pandemic, he navigated the challenges many relocating clients face: unfamiliar neighborhoods, new professional relationships, and the underlying question of whether a place will truly feel like home. For LGBTQ+ individuals, that uncertainty can be amplified. That reality stayed with Javier and ultimately led him to Pride Connect. What began as involvement quickly evolved into purpose: ensuring that no client, advisor, or colleague has to question whether they are welcome or supported. What Pride Connect Means to Javier Founded in 2019, Pride Connect is built on the belief that equality and human rights are foundational, not optional. The organization’s guiding principle, known as the Pledge, centers on equality for all persons and calls on members to lead with integrity, action, and accountability. To Javier, Pride Connect represents far more than professional networking. It is a platform for advocacy, education, and meaningful connection. A Vision Grounded in Growth and Global Reach As he steps into leadership, Javier brings a clear and ambitious vision. One of his primary goals is to help establish strong LGBTQ+ or LGBTQ-friendly SIR advisor representation in every U.S. state, creating a trusted referral network for clients relocating across the country. Fluent in both English and Spanish, Javier understands how language and cultural fluency play a critical role in building trust and accessibility—especially for clients navigating major life transitions. Beyond domestic markets, Javier sees Pride Connect as a powerful global connector. With Sotheby’s International Realty’s international footprint, the organization is uniquely positioned to support clients relocating across borders, investing internationally, or seeking culturally aligned representation worldwide. Pride Connect in Action: Building Community in Portland Community building has always been central to Javier’s approach. In Portland, he has hosted annual Pride gatherings in Northeast Portland, partnering with local bars and restaurants to create inclusive spaces for connection and continued celebration. These events have become a meaningful tradition, drawing friends, neighbors, and familiar faces year after year. For Javier, they serve as a reminder that Pride is not confined to a single weekend; it’s about sustained visibility, presence, and support throughout the year. Featured: Javier Puga-Phillips and his husband, Isaac Puga-Phillips, during Javier’s 2nd annual Pride Event. Giving Back Through Pride Connect Charitable impact is a core pillar of Pride Connect’s mission. Membership contributions help support organizations aligned with LGBTQ+ advocacy and well-being, including past support of The Trevor Project, which focuses on crisis intervention and suicide prevention for LGBTQ+ youth. Javier also shared that Pride Connect continually seeks opportunities to uplift smaller, community-based organizations—ensuring that giving back remains intentional, responsive, and rooted in real need. Looking Ahead: GNE and Growing the Network With his new leadership role, Javier plans to attend the upcoming Global Networking Event (GNE), Sotheby’s International Realty’s exclusive annual gathering, held this year in San Francisco. Set against the backdrop of the brand’s 50th Anniversary, the event offers a powerful opportunity to connect with fellow Pride Connect members, build new relationships, and engage advisors from markets not yet represented within the organization. Momentum at Cascade Hasson Sotheby’s International Realty Javier’s leadership trajectory also mirrors his professional growth at Cascade Hasson Sotheby’s International Realty. Since joining the brokerage, his sales volume has doubled year over year—reflecting a disciplined work ethic, a relationship-first approach, and a deep commitment to client service. Licensed in Oregon, California, and Mexico, Javier supports clients with cross-market and international real estate needs through the Sotheby’s International Realty network, bringing a global perspective to every transaction. As he steps into this defining moment with Pride Connect, Javier exemplifies what modern real estate leadership looks like: grounded in advocacy, powered by connection, and guided by the belief that everyone deserves to feel seen, supported, and at home. Connect with Javier: Javier Puga-Phillips I Cascade Hasson Sotheby’s International Realty 503.343.5561 I Website [email protected]
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How Six Advisors Are Using a Multi-Home Open House Strategy to Build Buyer Momentum in Eagle Crest
Real Estate

Gary Nolan  I  January 25, 2026

How Six Advisors Are Using a Multi-Home Open House Strategy to Build Buyer Momentum in Eagle Crest

For years, Eagle Crest has been marketed the way most resort communities are: one home at a time. On Saturday, January 24, six real estate advisors from Cascade Hasson Sotheby’s International Realty chose a different approach. Rather than competing for attention, they coordinated a six home open house across multiple neighborhoods, price points, and home styles, treating Eagle Crest not as a collection of listings but as a connected community. Each advisor activated their own email lists and social media channels. At the same time, the firm’s in house marketing team supported the effort with coordinated digital promotion and creative materials. Timing, messaging, and buyer outreach were aligned around a single purpose: bringing serious buyers into Eagle Crest and helping them understand the community as a whole. Korren Bower 541.504.3839 Brandon Cook-Bostick 541.788.2383 Dani Davis 425.802.1236 What followed felt less like a traditional open house and more like a guided exploration. Buyers moved through neighborhoods using a passport style format, comparing homes in real time and gaining perspective on how Eagle Crest functions beyond a single street or subdivision. The experience incorporated light gamification, rewarding participation and encouraging buyers to see more of the community. Those who visited all six homes received a prize, but the real value came from the information they gained along the way. Jennifer Jordan 503.803.8363 Jenna Raanes 503.307.4721 Stephanie Ruiz 541.948.5196 That level of coordination reflects a collaborative culture that has helped Cascade Hasson Sotheby’s International Realty maintain the largest market share in Central Oregon and remain on pace to rank first in Oregon by sales volume for the third consecutive year. Sellers benefited from stronger traffic and better prepared buyers. Buyers left with something far more useful than a brochure: a clearer understanding of the range of real estate opportunities Eagle Crest offers. Underserved No Longer – Elevated Real Estate Services Are Now Available for Eagle Crest Sellers and Buyers Eagle Crest has never lacked appeal. Its golf courses, trails, and resort amenities have attracted interest for decades. What many buyers arrive without, however, is context. “A lot of buyers don’t really know what Eagle Crest is at first,” said Korren Bower, one of firms top performing advisors in Central Oregon. “They wonder if it’s just a golf resort or if it feels too far from town. What they miss is how much space there actually is here and how intentional the layout can be.” Bower points to neighborhoods that back onto common areas and Bureau of Land Management land, where homes feel separated rather than crowded. Amenities are often underestimated as well. “People don’t realize there are miles of walking trails, multiple golf courses, pickleball, and year round resort activities,” she said. “For many buyers, it ends up being either the ideal second home or a full time residence because they are really looking for community.” That balance of space and connection is something buyers often struggle to find elsewhere in Central Oregon. Why Collaboration is Key Eagle Crest is not a single neighborhood. It is a layered resort community governed by multiple HOAs, with rental rules and long term value drivers that vary by location. Navigating it well requires experience. Presenting it clearly benefits from coordination. Rather than hosting individual open houses that competed for attention, the six advisors treated the day as a shared campaign. Buyers were encouraged to visit all six homes, speak with multiple advisors, and leave with a broader understanding of how the community works in a single afternoon. “We wanted to lean into our brand and into each other,” Bower said. “By working together and pushing this out across all of our marketing channels, we could bring more people out and show what our company really does for sellers.” She added, “That kind of collaboration is rare in real estate. Instead of guarding listings, we share momentum. That is what ultimately benefits our clients.” A Culture That Shows Up For Each Other That mindset was echoed by Brandon Cook-Bostick, the top performing advisor in the firm’s Redmond Office. “One of the strengths of Sotheby’s agents is our camaraderie,” he said. “We work together to make sure our clients are well represented. This was about doing what needed to be done to put these homes in front of the right buyers.” Cascade Hasson Sotheby’s International Realty hosted an off-site sales meeting at 10935 Summit Ridge Court, where Central Oregon advisors shared insights on the Eagle Crest community. (Home Represented by Korren Bower) Brandon has seen seller expectations evolve, particularly among those who recognize the value of broader exposure and professional marketing. “Savvy Eagle Crest sellers are realizing that pairing an international brand with a collaborative local team creates a more complete strategy for selling at top value,” he said. The emphasis, he noted, is less on individual visibility and more on shared credibility. Why Eagle Crest Endures Eagle Crest continues to attract a wide range of buyers because it resists easy labels. “There is truly something for everyone,” Brandon said. “Gated neighborhoods, three golf courses, multiple clubhouses, indoor pool, and year round amenities, all within close proximity to Redmond, Bend, and Sisters.” The community draws young families, retirees, professionals, and investors alike. Some neighborhoods allow short term rentals, supporting second home ownership while maintaining a strong year round population. Understanding which homes hold value, which can be rented, and how different HOAs function is where experienced representation becomes essential. From Open Houses to Informed Decisions The six advisor collaboration was not designed as a one off event. It was a clear example of how Cascade Hasson Sotheby’s International Realty approaches the market: competitive on behalf of clients and collaborative in execution. More open house events like this will be implemented. Each advisor arrived prepared, not just with hospitality, but with substance. Community guides, neighborhood breakdowns, and current market reports helped buyers understand pricing, HOA structures, rental considerations, and long term value within Eagle Crest. The objective was not simply to attract attention, but to equip buyers with the information needed to make confident decisions. In a market where nuance matters and exposure drives results, that distinction carries weight. EAGLE CREST COMMUNITY GUIDE EAGLE CREST MARKET REPORT – updated daily ALL UPCOMING OPEN HOUSES
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