Press & Media

“The buyers reshaping Oregon’s vacation home market aren’t chasing trophy properties. They’re chasing a specific feeling, and they’re savvy enough to want that feeling to pay for itself.” It’s a perspective listing advisor Wendy Vaday has developed through years of helping buyers navigate Oregon’s destination markets, and it captures a growing trend across the state. Today’s vacation home buyers want more than a beautiful property. They want a place that creates memorable experiences, connects them to the landscape, and offers the potential to generate income when they’re away. But finding that balance takes more than a search filter. Vacation and investment properties operate differently than primary residences. Short-term rental licensing, regional demand patterns, seasonal occupancy rates, and income potential all factor into whether a property performs or simply sits. The advisors at Cascade Hasson Sotheby’s International Realty have spent years building expertise in exactly these markets, from the Mt. Hood corridor to Central Oregon and the Oregon Coast. Here are three properties that showcase the opportunities available across Oregon’s most sought-after destination regions. Sandy River, Mt. Hood Corridor | $1,199,000 58200 E. Marmot Road, Sandy Represented by Wendy Vaday Few properties embody Oregon’s vacation-home appeal quite like Riverwoods Lodge. Situated on 3.5 private acres along the Sandy River, this handcrafted log home combines natural beauty, proven rental performance, and year-round recreation in one remarkable setting. Located just over an hour from Portland, the property offers more than 320 feet of riverfrontage, mature forest surroundings, and a gated entrance that creates an immediate sense of privacy. For guests and owners alike, the experience begins the moment they arrive. “What guests feel the moment they arrive is that they can finally exhale,” says Vaday. “That sense of escape is hard to find anywhere in the world.” The property has operated successfully as a vacation rental, but its appeal extends beyond revenue. It offers direct access to the lifestyle buyers seek when investing in Oregon’s recreation markets: fishing, hiking, skiing, mountain biking, river activities, and proximity to Mt. Hood’s year-round attractions. As a longtime specialist in the Mt. Hood and Sandy River Corridor markets, Vaday helps buyers evaluate more than just a home’s features. She understands occupancy trends, guest expectations, seasonal demand patterns, and the factors that contribute to long-term value. “Buyers today want more than a second home,” says Vaday. “They want a property they can enjoy personally while knowing it has the potential to perform when they’re not using it.” For buyers seeking a retreat that balances lifestyle, privacy, recreation, and investment potential, Riverwoods Lodge represents a rare opportunity. Central Oregon High Desert | $1,295,000 8955 NE 5th Street, Terrebonne Represented by Nicolette Rice Just minutes from Smith Rock State Park, this Southwestern-inspired home captures many of the qualities that continue to draw buyers to Central Oregon. Set on five acres, the property features warm architectural details, seamless indoor-outdoor living, and an attached casita currently operating as a successful Airbnb. Listing advisor Nicolette Rice understands what makes this location particularly attractive. Smith Rock remains one of Oregon’s most iconic outdoor destinations, attracting climbers, cyclists, hikers, photographers, and travelers from around the world. “Properties near Smith Rock offer something increasingly difficult to find,” Rice says. “They provide a genuine connection to the landscape while creating opportunities for owners to offset costs through thoughtful short-term rental use.” For buyers considering a vacation home, personal retreat, or income-producing property, the combination of location, lifestyle, and established rental potential makes this a compelling Central Oregon opportunity. Oregon Coast, Seaside | $919,000 1164 Beach Drive, Seaside Represented by Abbas Atwi Along the Oregon Coast, vacation rental licenses have become increasingly valuable as demand continues to outpace supply. In Seaside, one of the region’s most popular destinations, obtaining a new short-term rental permit can be difficult, making licensed properties especially attractive. Located just one block from the beach, this home offers more than 3,000 square feet of living space along with the flexibility many buyers seek in a coastal property. “That license gives an owner real options,” says advisor Abbas Atwi. “Control over which months you rent and which months you reserve for family. That’s a genuinely rare combination in today’s coastal market.” With experience helping clients navigate Oregon’s coastal markets, Atwi understands the importance of licensing, local regulations, and long-term value when evaluating vacation and investment properties. Why It Matters Who Represents You Oregon’s destination markets reward buyers who move with clarity and confidence. Yet vacation and investment properties often involve considerations beyond those of a primary residence. Licensing requirements, rental infrastructure, seasonal performance, and local market dynamics can vary dramatically from one community to the next. Cascade Hasson Sotheby’s International Realty advisors don’t simply market homes in these regions. They live, work, and build relationships within them. Their local expertise helps buyers identify opportunities that align with both lifestyle goals and investment objectives. Whether you’re searching for a riverfront retreat near Mt. Hood, a high-desert escape near Smith Rock, or a coastal property with established rental potential, the right advisor can make all the difference. Connect With The Advisors Wendy Vaday Mt. Hood & Sandy River Corridor 541.399.0548 [email protected] Nicolette Rice Central Oregon & Smith Rock Region 541.241.0432 [email protected] Abbas Atwi Oregon Coast 503.436.9000 [email protected] Find your vacation home on CascadeHasson.com

At J Bar J, Sandy Vaughn, Staff Development Coordinator and Equine Director, teaches kids that a horse is never just a horse. A horse is a barometer. A teacher. A partner. Sometimes, a quiet truth-teller. Vaughn joined J Bar J in 2001 and has spent more than 25 years serving youth through a variety of roles, including direct care staff, resident monitor, case manager, program manager, director, and CPI instructor. Throughout her career, she has worked alongside experts from across the region and the country to develop treatment approaches and staff development programs grounded in proven best practices. Today, she combines that extensive experience working with youth with a lifelong connection to horses, leading J Bar J’s Equine Program. For decades, J Bar J has been one of Central Oregon’s most trusted resources for young people facing difficult circumstances. Through mentoring, housing support, shelter services, youth development programs, and family-centered services, the organization helps kids who are struggling find stability, confidence, and a path forward. Whether a young person is navigating anxiety, grief, family challenges, homelessness, or simply the pressures of growing up, J Bar J creates opportunities for healing and growth. The organization serves youth across Central Oregon, meeting them where they are and helping them move toward healthier, more stable futures. Under Vaughn’s leadership, the Equine Therapy program adds a unique dimension to that work. Out in a pasture or arena, the lessons are different. There are no desks, no lectures, and no shortcuts. Instead, there is a horse, a young person, and a relationship that must be built one moment at a time. Before a young person ever climbs into a saddle, Vaughn teaches them something more important. “You have to meet the horse first.” That means learning to listen. To pay attention. To be present. To build trust instead of demanding it. “These kids can’t hide from the horses,” Vaughn explains. “The horse cares about who you are right now.” Horses are prey animals, and their survival depends on paying close attention to the world around them. They constantly read body language, emotion, tension, confidence, and uncertainty. If a young person is distracted, anxious, or trying to pretend everything is fine, the horse often knows before anyone else does. That’s where the learning begins. During a recent session, 18-year-old Avery worked with Coffee, a powerful horse whose strong personality made him an ideal teacher. Rather than pulling him where she wanted him to go, she learned how to invite him into a partnership. Sometimes Coffee responded immediately. Other times he preferred the grass beneath his feet and had different ideas, creating opportunities for Avery to practice patience, communication, and trust. Coffee may be following the lead rope, but Avery is learning something much bigger: confidence in herself. The connection between horse and human is something today’s kids understand almost instinctively. Like a Bluetooth connection, it doesn’t happen because one side demands it. It happens when both sides are tuned in, paying attention, and willing to connect. Watching from the sidelines was longtime horsewoman Heather Osgood, a real estate advisor with Cascade Hasson Sotheby’s International Realty and a familiar face in Central Oregon’s equestrian and ranching communities. Osgood is sponsoring the upcoming Oregon High Desert Classic horse show in July, which benefits J Bar J. Horses have been a central part of her life since childhood, and the program’s approach resonated deeply with her. “You have to be here and now,” Osgood said. “You can’t be thinking about work. You can’t be thinking about everything else that’s going on. The horse knows.” Drawing from decades of riding and competing, Osgood recognized the lessons unfolding in front of her. “These animals are magic,” she said. “It’s all a relationship.” Watching Avery work with Coffee, she saw how the experience extends far beyond the pasture. As young people learn to build trust and communicate with a horse, they often begin building those same skills within themselves. The horses teach patience, accountability, and assertive communication; neither passive nor aggressive communication will result in a healthy connection. Most importantly, they teach presence. While many young people carry worries about the future or burdens from the past, horses live primarily in the present moment. To connect with them, kids must learn to do the same. For youth working through anxiety, grief, trauma, or major life transitions, that can be a powerful experience. Vaughn has seen it happen countless times. A guarded child begins to open up. A nervous child learns confidence. A young person who struggles to trust discovers what a healthy relationship feels like. One young participant once looked at her horse and blurted out, “This horse can see into my soul.” Vaughn laughed at the memory, but she understood exactly what the girl meant. The horse wasn’t responding to the mask she wore or the image she tried to project. It was responding to who she really was in that moment. Another time, Vaughn watched a horse named Clover walk directly to a young girl preparing for a difficult therapy session about a traumatic event in her life. Clover lifted her head, whinnied, and walked across the pasture to greet her. “I’ve seen that stuff all the time,” Vaughn said. “I can’t explain it any other way than the horse actually decided. Like, ‘Hey kid, I’ve got you.’” The horses aren’t doing the work for the youth. They’re helping young people discover they can do the work themselves. That’s why J Bar J continues to invest in the program. Alongside mentoring, shelter services, housing programs, Big Brothers Big Sisters of Central Oregon, and other youth-focused initiatives, J Bar J’s Equine Program offers something many struggling young people have never experienced before: a relationship built on trust, mutual respect, accountability, and authentic connection. Today, however, the program faces a new challenge. Following the closure of the Academy at Sisters, which previously helped support the equine program through tuition revenue, funding must now come from grants, donations, and community support. The need is real. The horses require year-round care, feed, veterinary services, supplements, and maintenance. Vaughn estimates the program operates on a remarkably lean budget, but continued support is essential to ensure that every child who could benefit from the experience has access to it. Community support is also strengthened through events such as the Oregon High Desert Classic, one of the Northwest’s premier hunter-jumper competitions. The annual event benefits J Bar J Youth Services and helps raise awareness of programs that support vulnerable youth throughout Central Oregon. For horse lovers like Osgood, supporting both the event and J Bar J’s equine program is a natural fit. For Vaughn, the mission remains simple: help youth build the skills needed to create a healthy relationship with a horse in an environment where everyone, including the horse, has a voice and choice. These skills then translate to their relationships with others. At the end of her session with Coffee, Avery reflected on what she had learned. She said. “You can’t force it. You have to be patient, pay attention, and build trust first. Once you connect, everything gets easier.” And perhaps that is the lesson the horses have been teaching all along. The strongest connections aren’t built through force or control. They’re built through trust. _________________________ Please consider donating to J Bar J.

The Question That Reveals Everything “What happens here at 7 o’clock in the morning?” Julie Allen asks this before she asks about countertops, paint colors, or furniture styles. We are sitting inside a beautifully renovated home in Bend, sunlight moving softly across wide plank oak floors while two dogs circle the kitchen island before settling near the windows. The house feels calm in the way thoughtfully designed homes often do. Nothing appears overly precious. The rooms feel lived in, functional, and personal. Julie notices everything. Not in a critical way. More like someone quietly reading the rhythms of a household. “That question usually tells me more than anything else,” she says. “How people move through their mornings, where the friction is, what’s not functioning. That’s where the real information is.” Julie is the founder of High Desert Home Collective and a real estate advisor with Cascade Hasson Sotheby’s International Realty, where her work spans interior design, renovation consulting, luxury staging, furnishing, remodeling guidance, and lifestyle focused real estate strategy throughout Central Oregon. Recently, Cascade Hasson Sotheby’s launched a marketing partnership with Julie featuring a rotating design and furniture showcase inside the company’s downtown Bend office, located just a few doors down from the historic Tower Theatre. The curated furnishings and accessories inside the space are available for immediate purchase, creating an environment that feels part real estate office, part design studio, and part lifestyle gallery. “For us, this partnership is about expanding how we serve clients,” says Brandon Fairbanks, Vice President of Sales for Cascade Hasson Sotheby’s International Realty. “Real estate today is no longer just about transactions. People want guidance around lifestyle, design, functionality, and long term investment decisions. Julie brings another dimension to that experience in a very authentic way.” Fairbanks says initiatives like the design showcase reflect the company’s broader philosophy around innovation and client experience. “Forward thinking partnerships like this are part of what continues to keep our brand ranked number one in Bend and throughout Oregon,” he says. “We’re constantly looking for ways to evolve beyond the traditional brokerage model and create more value for the people we serve.” For visitors wandering downtown Bend, the showroom has quietly become another reason to stop by the office. But sitting here in a client’s home, it becomes obvious that furniture is only one small part of what Julie actually does. ⸻ Design That Begins With Human Behavior Her process begins less with aesthetics and more with behavior. “A lot of people think design starts with finishes,” she says. “For me, it starts with understanding how someone lives.” That philosophy sits at the center of her work and explains why many of her clients are relocation buyers arriving in Bend from larger metro areas like Los Angeles, San Francisco, or Seattle. They often come searching for a different pace of life, imagining mornings that feel calmer, homes that encourage gathering, and spaces that reflect who they are becoming rather than who they used to be. But changing cities does not automatically change daily habits. Julie understands that intimately. Her process starts with what she calls a complimentary discovery consultation. Not a formal presentation. A conversation. She asks clients how they cook, entertain, recharge, and move through their homes. Whether the kids leave backpacks everywhere. Whether the dogs are allowed on the furniture. Whether they host large dinners or prefer quiet evenings. Whether they are remodeling for resale value, lifestyle improvement, or both. “I’m trying to understand what lights people up,” she says. “And also what’s quietly driving them crazy.” She uses the phrase “pain points” often, though not in a corporate sense. More in the domestic sense. The family that can no longer comfortably fit together during movie nights. The couple colliding in a poorly designed kitchen every morning. The relocation buyer overwhelmed after moving from a compact city apartment into a sprawling Central Oregon home that suddenly feels impossible to furnish properly. More Than Interior Design Julie approaches all of it holistically. The word appears repeatedly throughout her conversations. Holistic not as a branding cliché, but as a recognition that homes affect relationships, routines, stress levels, and emotional wellbeing more than most people realize. A kitchen layout changes how families interact. Storage impacts conflict. Fabric selection matters if there are children and pets involved. A mudroom in Bend is not simply a mudroom. It becomes command central for skis, bikes, dogs, boots, backpacks, and the realities of Central Oregon living. “I’m always problem solving,” Julie says. Once the direction becomes clear, her process moves into strategy and vision. This is where she evaluates not only what a home looks like now, but what it could become with thoughtful renovation guidance and intentional design choices. From there comes design development: layouts, cabinetry planning, material sourcing, furnishings, renderings, contractor coordination, timelines, and endless spreadsheets tracking lead times, purchase orders, freight charges, and installation schedules. Julie laughs describing herself as both “left brain and right brain” the dreamer and the doer at the same time. “That balance is everything in this work,” she says. Many designers excel creatively but struggle operationally. Others manage projects efficiently but lack vision. Julie moves comfortably between both worlds, discussing emotional connection and countertop durability within the same conversation. She warns clients away from trendy finishes that age poorly. She explains scale constantly, why oversized furniture can ruin flow even in large homes. She talks openly about renovation stress, contractor realities, and decision fatigue. “A lot of designers care more about showcasing their own style,” she says carefully. “For me, it’s more important to understand what works for my clients.” ⸻ Why Central Oregon Matters to Her That restraint feels refreshing. Nothing about Julie’s approach feels performative or overly polished. She speaks thoughtfully, often pausing before answering questions. At one point, while discussing creativity, she mentions that when she gets stuck on a project, she leaves the computer and goes outside. “Even if it’s just walking around the block,” she says. “I have to step away.” Nature is not simply a backdrop to Julie’s life in Central Oregon. It is part of how she recalibrates. She talks about water often. Paddleboarding at sunset. Rivers quieting mental noise. The reset that comes from being outside long enough for ideas to settle into place naturally. Some designers reference inspiration in abstract ways. Julie speaks about it physically. Movement. Air. Light reflecting off water. The feeling of stepping away from screens and schedules long enough to think clearly again. That connection to the outdoors quietly informs the homes she creates. The spaces are rarely about perfection or performance. They are designed around how people actually want to feel after a long ski day at Mount Bachelor, after a morning on the Deschutes River, after hosting friends on a summer evening when the doors stay open long past sunset. The homes she creates reflect the lifestyle that draws people to Central Oregon in the first place. Spaces designed not simply to impress guests in photographs, but to support actual living. Gathering after skiing. Hosting dinners. Drinking coffee slowly while snow falls outside. Letting the outdoors shape the mood of the interior rather than compete with it. ⸻ The Reveal Is Never Just About Design Eventually every project reaches the reveal phase, Julie’s favorite part of the process. “That’s when they walk in and it finally feels like theirs,” she says. Sometimes clients hug her. Sometimes they cry. Often they simply stand quietly for a moment before speaking. Then life resumes differently inside the house. People entertain more. Families gather more naturally. Stress softens. Homes function the way they were always supposed to. Toward the end of our conversation, Julie offers what feels like the clearest explanation of her work. “I want people to enjoy their lifestyle,” she says. Not just admire their home. Actually live well inside it. For Julie, the work has never really been about creating rooms that photograph beautifully. It is about helping people feel more connected to the life happening around them. Or as she puts it: “My goal isn’t simply to create beautiful spaces. It’s to help people live better in the homes they already have or confidently step into the next chapter of the one they’re creating.” HIGH DESERT HOME COLLECTIVE Julie Allen (805) 390-9822 [email protected]

Southern Oregon continues to attract new residents, businesses, and investment, and Cascade Hasson Sotheby’s International Realty believes the region’s future has never been brighter. The brokerage recently celebrated the grand opening of its new Medford office, marking another milestone in the company’s continued expansion across Southern Oregon. While the firm has successfully served the region for years through its Jacksonville office and advisors throughout Ashland, Grants Pass, and the Rogue Valley, company leaders say establishing a presence in Medford was a natural next step. “This is a really important part of the community to be part of,” said Steve Studley, CEO of Cascade Hasson Sotheby’s International Realty. “We’ve built a strong foundation throughout Southern Oregon, but Medford is the economic center of the Rogue Valley. Growth only happens because of the people involved. Having great partners, supporting our advisors, and investing in the community is how you build something special.” The new office arrives at a time when Medford and the broader Rogue Valley are experiencing significant momentum. Located at 1575 E. McAndrews Road, Suite 200, directly across from Providence Medford Medical Center, the office places the company in one of the city’s most active and accessible business corridors. According to local business leaders, new restaurants, hotels, recreation facilities, and tourism-related investments continue to fuel growth throughout the region. The Medford Chamber of Commerce points to ongoing downtown revitalization efforts, approval of a future convention center, expanding sports tourism, and continued business investment as indicators of long-term economic strength. “We have so much growth happening throughout the valley right now,” said a Shelly Wagner from the Medford Chamber of Commerce. “We’re seeing new businesses, new hotels, recreational facilities, and major events choosing Medford. It’s an exciting time for the region.” For Regional Manager Keyna Meives, the opening represents the culmination of years of planning and investment. Principal Broker Keyna Meives, advisor Julianne Rawlins and marketing services administrator Bailey Meives. “We knew Medford would eventually become a critical part of our Southern Oregon strategy,” Meives said. “This brand is especially well suited for experienced agents who want to elevate their business,” Meives said. “We’ve seen advisors leverage our marketing, collaboration, technology, and global network to reach new levels of success. For agents looking to grow, the opportunities here are significant.” Meives believes the Sotheby’s International Realty brand fills an important role in the local market, particularly as more buyers discover Southern Oregon from outside the region. “A large portion of our business comes from people relocating from other markets,” she said. “What makes us different is our ability to connect local properties with qualified buyers through a truly global network. We aren’t just marketing homes locally. We’re showcasing properties to audiences across the country and around the world.” “We serve buyers and sellers in every price range,” Meives added. “But every client deserves exceptional representation. Our goal is to provide advisors with the resources, support, and global connections they need to elevate their business and deliver an outstanding experience.” Advisors Anton Faerber and Jamie Trout Advisors Suzanne Mihocko and Kate Empasis Advisors Sheri Bowers and Alan DeVries Medford advisor Julianne Rawlins believes the new office strengthens both the company’s visibility and its ability to serve clients throughout Southern Oregon. “We’ve served communities across the Rogue Valley for years, but Medford is the economic center of Southern Oregon,” Rawlins said. “Being here completes the circle for us. It puts the brand in front of more people and creates a central location where advisors, clients, lenders, title companies, and business partners can easily connect.” Rawlins also credits the Sotheby’s International Realty platform and Cascade Hasson’s advisor support systems with helping her grow and strengthen her business. “One of the biggest differences I’ve experienced is the ability to stay connected with my clients in a meaningful way,” she said. “The technology, systems, and resources allow me to communicate consistently while maintaining the personal relationships that are at the heart of my business.” As a practitioner of the Ninja Selling philosophy, Rawlins focuses heavily on building lifelong relationships rather than transactions. “Everything is elevated,” she said. “The technology, communication tools, and client experience all reflect the level of service we strive to provide. It helps us stay connected and continue delivering value long after a transaction has closed.” Rawlins also believes the firm’s collaborative culture and dedicated in-house support team create opportunities for advisors to grow faster and serve clients at a higher level. “Whether it’s strategy, marketing, technology, or simply having talented people to collaborate with, there’s a depth of support here that allows us to focus on what we do best,” she said. “I honestly don’t see anything else quite like it in our market.” For advisor Alan DeVries, the new office reflects what many people relocating to Southern Oregon already know. Advisor Alan DeVries has represented and sold some of the most exceptional properties in Southern Oregon. “People move here from all over the country because the quality of life is exceptional,” said DeVries. “You have access to rivers, mountains, vineyards, outdoor recreation, a growing airport, and tremendous value compared to many other markets. There really isn’t another place quite like it.” Many newcomers arrive after selling homes in metropolitan markets and discover they can enjoy more space, greater lifestyle opportunities, and a stronger connection to the outdoors while remaining connected to major transportation and business hubs. With advisors already living and working throughout the Rogue Valley, the new Medford office simply represents the next step in the company’s long-term commitment to Southern Oregon and the people it serves. Medford Office Roster Southern Oregon Community Guides Homes Available for Sale in Medford