Press & Media

Selling more than 13,000 acres of ranchland is no easy task. With Imrie Ranch in SW Washington, the sheer size of the property was only the beginning. There was a nearly 70-year legacy to respect, 38 individual parcels to understand, and complicated title and access questions that had accumulated over generations. At the center of it all was Jane Lee, a longtime friend and neighbor of the ranch’s late owners who, as trustee, carried the responsibility of selling the property on behalf of an estate whose proceeds would largely benefit charitable organizations. The Right People at the Table The assignment began when estate attorney Antoine Tissot, managing partner at Gorge Legacy Law in The Dalles, Oregon, introduced Jane to Philip Mascher, a real estate advisor with Cascade Hasson Sotheby’s International Realty known for his integrity, local knowledge and trusted relationships throughout the community. Antoine understood the responsibility Jane carried as trustee. Proceeds from the eventual sale were designated primarily for charitable beneficiaries, including The Seattle Children’s Hospital and local school districts, making both the financial outcome and the integrity of the process especially important. Philip immediately recognized that a property of this size and complexity would benefit from a broader range of expertise. He enlisted fellow Cascade Hasson Sotheby’s International Realty broker Laura Piccard, with marketing support from Tina Jacobson, both members of the firm’s Farm, Ranch & Vineyard division. Together, they brought specialized experience in significant land and agricultural properties, complementing Philip’s local knowledge, established relationships, and deep understanding of the assignment. “From the beginning, I knew a property of this scale deserved a team with land expertise,” Philip said. “Bringing Tina and Laura into the assignment gave Jane the benefit of different perspectives and experience, while allowing all of us to stay focused on what mattered most: protecting her interests and achieving the best possible outcome for the trust.” That decision set the tone for what followed. Rather than treating Imrie Ranch as an individual assignment, the brokers approached it as a collaborative effort, bringing in the right expertise and resources as the complexities of the property and transaction unfolded. That collaboration extended to the Cascade Hasson Sotheby’s International Realty marketing team. Together, they developed a dedicated property website and sophisticated marketing materials, while leveraging the global exposure of the Sotheby’s International Realty network to introduce Imrie Ranch to a highly specialized audience well beyond the local market. “On a property of this scale, you have to think beyond conventional real estate marketing,” Tina said. “Having the resources of Cascade Hasson Sotheby’s International Realty and the Sotheby’s International Realty network behind us allowed us to bring the story to the market in a much bigger way.” For months, activity was limited, but the team remained patient. They understood that the universe of buyers with the means, interest and vision to acquire almost 13,000 acres was inherently small. The goal was never simply to generate activity. It was to make sure Imrie Ranch was positioned for the right buyer when that buyer emerged. Then serious interest arrived. Preparing Before There Was a Buyer While the ranch was being marketed, equally important work was taking place behind the scenes. Imrie Ranch consisted of 38 parcels, some contiguous and others part of a complicated patchwork. Certain parcels were intended to transfer to family members, while longstanding access arrangements added another layer of complexity. Historic records also revealed past proposals and negotiations involving potential pipelines, solar fields and wind turbines, requiring the team to determine what, if anything, remained relevant to the property and its title. Rather than wait for a buyer to uncover those issues, the brokers began preliminary title work early, collaborating with AmeriTitle in White Salmon, Washington. “We started on the preliminary title work prior to any offers coming in,” Laura said. “A lot of due diligence was done on our part up front because there is so much to a property like this that needs to be reviewed.” That early preparation became increasingly important once a buyer emerged. What began as preliminary title work developed into months of collaboration among the brokers, AmeriTitle, the trustees, Antoine and the buyer’s attorneys as hundreds of pages of records were examined and questions involving the property’s 38 parcels were addressed. It was detailed work that few people would ever see, but it helped keep an extraordinarily complicated transaction moving forward. Protecting the Trustee Perhaps the most consequential decision came from Antoine. Because Jane was acting as trustee for an estate with multiple charitable beneficiaries, Antoine wanted to protect her from bearing sole responsibility for such a significant decision. From the beginning, he recommended that any accepted offer be subject to court approval. No one knew at the time how important that foresight would become. After months of limited activity, Trust for Public Land submitted an offer that was negotiated and accepted subject to court approval. Then a private cash buyer appeared with a significantly higher proposal. Because court approval had been built into the transaction from the outset, the competing offer could be considered without placing the decision solely on Jane. The matter would go before the court.At the hearing, Jane, Antoine and Philip were present along with representatives of the interested parties. The court reviewed the proposals and gave the buyers an opportunity to improve their offers. What followed was something no one had anticipated. The bidding began.The parties increased their offers several times, creating what amounted to a live auction inside the courtroom. The bidding reached approximately $7.8 million before the private buyer increased the offer once more to $7.825 million. The court approved the sale. A legal strategy originally designed to protect the trustee had also created the circumstances for competitive bidding that ultimately produced a sale price $575,000 above the ranch’s $7.25 million appraised value and original list price. With the proceeds largely designated for charitable organizations, that additional value made the outcome even more meaningful. In August 2026, approximately 11 months after Imrie Ranch came to market, the transaction closed at $7.825 million. For Jane, it marked the conclusion of an enormous responsibility. “From the beginning, I felt a tremendous responsibility to do what was right for the trust and honor the legacy of the ranch. Philip, Tina and Laura understood that this was about much more than getting a property sold. They surrounded me with the right people and made sure I never felt like I was navigating these decisions alone.” For Philip, Tina and Laura, the Imrie Ranch sale reinforced something exceptional advisors understand well: the best representation often begins long before anyone knows just how much it will matter. Philip Mascher Licensed in OR & WA Hood River Office Cell 503-853-4695 Laura Piccard Broker Lake Oswego State Street Office Cell 503-200-9853

In the heart of Lake Oswego, 16 distinctive residences offer a fresh perspective on luxury, with exceptional amenities, thoughtful design, and more freedom to enjoy life. For years, the American dream home followed a familiar formula. More square footage, more land, more rooms for entertaining, and perhaps a little more distance from the neighbors. Success often meant having a home that reflected everything you had accomplished. But the definition of luxury has evolved to embrace a wider range of lifestyles and priorities. For some homeowners, the appeal of an expansive estate is increasingly weighed against the time and attention required to maintain it. The question is no longer simply how much home one can afford, but how well a home aligns with the life one wants to lead. In downtown Lake Oswego, a distinctive residential community called Frances offers an intriguing answer. Represented by The Hall Group, Kathy and Kevin Hall of Cascade Hasson Sotheby’s International Realty, Frances brings together just 16 individually designed residences with an unusually extensive collection of private amenities. The result is something rarely found in condominium living: the intimacy of a small residential community with many of the comforts and conveniences of a private club. Rethinking What Makes a Home Exceptional Consider the way people actually use their homes. A formal dining room might be occupied a handful of times each year. Guest bedrooms often sit empty between family visits. Meanwhile, the spaces people would enjoy most, such as a fitness studio, a beautiful place to entertain, or somewhere to relax with friends, are not always practical to create within a private residence. Frances approaches that equation differently. At the heart of the community is a beautifully sheltered courtyard, designed to be enjoyed throughout the day and across the seasons. A striking sculptural water feature creates a peaceful focal point, while thoughtfully placed lighting transforms the atmosphere after dark. The grand lobby, complete with a fireplace and piano, opens toward the courtyard, as do the library and wine lounge, creating a natural flow between indoor and outdoor gathering spaces. The experience extends to a rooftop club room with a kitchen and adjoining view terrace, an inviting setting for entertaining against the backdrop of Lake Oswego’s surrounding landscape. Private wine vaults and a dedicated tasting lounge offer another place to gather, while a fitness studio with sauna and changing facilities makes wellness part of everyday life. Visiting family and friends can enjoy separate guest suite accommodations, allowing homeowners to welcome guests without maintaining additional bedrooms that may otherwise sit unused. Concierge services add another layer of convenience, helping make daily life feel more effortless. What makes this collection remarkable isn’t simply the number of amenities. It’s that they’re shared among a community of only 16 residences, offering a different perspective on luxury where homeowners can enjoy more experiences without personally maintaining all the spaces that make them possible. The Pleasure of Coming Home Of course, simplifying one’s lifestyle holds little appeal if it requires compromising the quality of the home itself. At Frances, the residences are designed to feel substantial, with 10-foot ceilings throughout, expansive windows, European white oak flooring, and carefully considered interiors. Kitchens feature Wolf and Sub-Zero appliances, custom cabinetry, and beautifully detailed marble finishes, while generous living areas create a welcoming setting for everyday life and entertaining. There is also a degree of individuality that distinguishes the building from larger condominium developments. The residences offer different layouts, orientations, and views. Some look across mature trees toward the river, bridges, and distant mountains. Others overlook the picturesque courtyard, offering a tranquil retreat. For buyers accustomed to choosing a home based on its setting and character, these distinctions matter. They provide an opportunity to find a residence that feels personal rather than simply selecting a floor plan from a collection of nearly identical units. When the Neighborhood Becomes an Amenity Beyond the building itself, Frances has another advantage that cannot be designed or added later: its location. Situated just a short stroll from the Village, the heart of downtown Lake Oswego, Frances places residents within easy walking distance of restaurants, cafés, boutiques, tasting rooms, and the waterfront. The appeal is found in the small moments that make a neighborhood feel like home. Walking to the farmers’ market on a Saturday morning, meeting friends for coffee without getting in the car, or deciding on a whim to enjoy dinner downtown. These conveniences may seem modest individually, but together they can transform the rhythm of everyday life. Lake Oswego has long attracted buyers who appreciate its natural beauty, established neighborhoods, and proximity to Portland. Frances offers a way to enjoy those qualities from a different perspective, with much of the community’s social and cultural life close to the front door. For frequent travelers and second-home owners, that accessibility is particularly appealing. For longtime residents considering a move from a larger property, it offers the possibility of remaining connected to the community they already know and love. A Different Kind of Opportunity Perhaps the most interesting aspect of Frances is how difficult its combination of features would be to replicate. A building with just 16 residences would not ordinarily be expected to offer a rooftop entertaining space, wine lounge, fitness and wellness facilities, guest accommodations, concierge services, and multiple gathering areas. Add a walkable location in one of Oregon’s most desirable communities, and the proposition becomes even more unusual. Developing another property with a similar combination of scale, amenities, and location could be challenging, particularly in an established downtown neighborhood where suitable sites are limited. That distinction is worth considering for buyers weighing their next move. While there will always be other homes on the market, opportunities with a particular combination of qualities are considerably harder to replace. Frances may appeal to empty nesters ready for a change, professionals who travel frequently, or buyers seeking a second residence in the Pacific Northwest. Yet the common thread is less about age or circumstance than a shared appreciation for quality, convenience, and the ability to make better use of one’s time. The traditional dream home was often defined by everything it contained. Frances suggests that the next generation of luxury living may be defined just as much by everything it makes possible. For those fortunate enough to find the right balance, that may be the most meaningful luxury of all. Discover Frances Located at 21 D Avenue in Lake Oswego, Oregon, Frances offers a limited collection of individually designed residences with an exceptional range of private amenities. Kathy and Kevin Hall of Cascade Hasson Sotheby’s International Realty welcome prospective buyers to explore the available residences and arrange a private tour. Visit FrancesLakeOswego.com to learn more. Kevin Hall | Kathy Hall 503.420.8650 hallgroupproperties.com

Lincoln Reichen shares his perspective on navigating market uncertainty, creating opportunity, and why relationships and expertise matter more than ever. What if the greatest opportunity in today’s real estate market isn’t lower interest rates, more inventory, or perfect timing? What if it’s simply better advice? That was the central message Lincoln Reichen, Managing Principal Broker at Cascade Hasson Sotheby’s International Realty, delivered during this week’s sales meeting in Bend, Oregon. With elevated mortgage rates, inventory returning to pre-pandemic levels, and approximately half of Oregon listings experiencing price reductions, buyers and sellers have plenty of reasons to hesitate. But Lincoln sees a market where experienced advisors have an opportunity to demonstrate their value. “Consumers, agnostic of the market, will pay for three things. They’ll pay for solutions, they’ll pay for experiences, and they’ll pay for your expertise.” His message was clear. The more complicated the market becomes, the more valuable a skilled real estate advisor becomes. When the Trail Gets Tougher, You Need a Better Guide Lincoln and his family love hiking, but when they’re ready to tackle higher peaks, they wouldn’t hesitate to hire an experienced guide. Lincoln illustrated his point with a story about hiking with his family. An easy weekend hike with his children requires little more than enthusiasm and a familiar trail. But climbing Mount Hood would be an entirely different undertaking. The more challenging the terrain, the more important it becomes to have an experienced guide. Real estate works much the same way. During the pandemic housing boom, homes sold quickly, buyers competed aggressively, and favorable conditions often masked mistakes. Today’s market demands more skill, from strategic pricing and creative financing to thoughtful negotiations and managing expectations. The market hasn’t eliminated opportunity. It has raised the standard for earning it. Mark Snow, Senior Loan Officer | Select Lending Services – Bend Oregon Look Beyond the Headlines and Find Solutions Lincoln challenged advisors to help clients look beyond interest rate headlines and understand the complete financial picture. A buyer might face higher monthly payments today but have greater negotiating power on a property that has been sitting on the market. If rates decline and competition returns, that same opportunity could disappear. Mark Snow, Senior Loan Officer at Select Lending Services, reinforced that perspective with a compelling insight from his own experience. “Over the last four years, I’ve pre-approved over 200 people who have chosen not to buy.” Many of those buyers qualified financially but remained hesitant to move forward. Mark’s experience illustrates an important distinction between being unable to purchase and choosing to wait. He also introduced a Medical Professional Loan Program offering eligible healthcare professionals financing options up to $2 million, potential zero-down financing, and no mortgage insurance. The program expands opportunities for physicians, dentists, nurse practitioners, veterinarians, and other qualifying medical professionals. The larger lesson was that affordability concerns deserve thoughtful conversations and creative solutions rather than assumptions about what buyers can or cannot do. Here’s the revised section, with Lia’s contribution clearly attributed and naturally integrated into the story. Oregon currently is #1 across the country in listing price cuts. Relationships Are the Real Competitive Advantage Lincoln encouraged advisors to think strategically about where they invest their time, identifying older millennials and baby boomers as two important groups whose changing lifestyles and housing needs create opportunities. But his larger point was about staying relevant between transactions. With homeowners remaining in their properties longer, advisors need deeper relationships, meaningful conversations, and broader professional networks. “You’ve gotta be visible before you’re available.” That observation resonated with Gary Nolan, Chief Marketing & Business Strategy Officer at Cascade Hasson Sotheby’s International Realty, who shared insights from the recent Sotheby’s International Realty Global Networking Event in San Francisco. Gary described a conversation with a fellow real estate executive that shifted his perspective on business growth. “It’s not about business planning right now. It’s relationship planning.” Rather than focusing exclusively on transaction goals, advisors should consider how they are building connections, expanding their influence, and creating value for the people they serve. Gary also highlighted the brokerage’s expanding marketing consultation programs, which combine AI-powered analysis with professional marketing expertise to help advisors strengthen their positioning, grow their businesses, and re-energize listings. Lia Powers, Marketing & Technology Specialist, reinforced the importance of human expertise in the process.e “It’s not just AI doing it all. We read through the entire report, dissect it, and add our own recommendations and thoughts. As a team, we really go over it. It’s got the human element to it also,” Lia explained. The approach reflects a broader philosophy shared throughout the meeting. Technology can uncover opportunities and improve efficiency, but it’s the experience, judgment, and personal relationships behind it that create lasting value. Behind Every Sale Is a Human Story Lincoln emphasized that how a transaction finishes can be just as important as how it begins. Even an otherwise successful sale can leave a negative impression when last-minute details, communication, or expectations are poorly managed. Exceptional advisors anticipate problems, communicate clearly, and treat everyone involved with professionalism and respect. Every interaction contributes to a reputation that ultimately determines future opportunities. Lincoln closed with a reminder that brought the conversation back to what matters most. Behind every real estate transaction are people searching for something more than a property. Some want a home, others need a fresh start, and some simply hope to find a place where they belong. The best advisors understand those motivations and bring together the expertise, financing resources, marketing strategies, and relationships needed to help people move forward with confidence. Lincoln’s message wasn’t that the market will suddenly become easier. It was that successful advisors don’t wait for ideal conditions. They adapt, build relationships, solve problems, and consistently show up for the people who trust them. The market should influence your strategy, not define your success.

Cascade Hasson Sotheby’s International Realty advisor Annie Wayland joins Furnish Hope’s 2026 Catwalk for a Cause, bringing her signature personality, a deeply personal belief in hope, and a whole lot of heart to one of Central Oregon’s most meaningful community events. Ask Annie Wayland why she became an Ambassador of Hope for Furnish Hope’s Catwalk for a Cause, and she’ll give you the answer you might expect from Annie: she wanted to walk the runway. “I’m not going to lie about that,” she says. “I wanted to be up there, and I wanted to be all Annie Wayland.” The opportunity to model, walk, pose and have a little fun caught her attention immediately, but what started with the sparkle of the catwalk quickly became something much more personal. Annie had known about Catwalk for a Cause for years and had watched friends and peers participate. Her connection to Furnish Hope changed after hearing the organization’s executive director speak at a Cascade Hasson Sotheby’s International Realty team meeting in Sunriver. Something about the mission stayed with her. That is not especially surprising to anyone who knows Annie. She cares deeply about the people around her, and when something matters to her, she does not show up halfway. Whether she is helping a client buy a home, guiding someone through a sale, supporting a neighbor or rallying people around a local cause, Annie brings her whole heart to it. Furnish Hope helps turn empty housing into furnished homes for people rebuilding their lives throughout Central Oregon. The organization provides furniture and household essentials to individuals and families who have secured housing but may be starting over with very little. For Annie, even the organization’s name struck a chord. Hope is something she has thought about for a long time. Years ago, during a particularly difficult period in her own life, Annie read something about hope that she never forgot. The idea was that sometimes you understand hope most clearly after experiencing what it feels like to be without it. “Hope is what gets us up in the morning,” Annie says. “Hope of better. Hope of more. Hope of brighter. Hope of opportunity. Hope of, ‘It’ll be different. It’ll change. We’ve got this.’” That idea helped her understand what Furnish Hope offers in a different way. The people receiving help have already taken an enormous step. They have found housing and begun moving forward. What may still be missing are the simple, everyday things that make a space feel safe, personal and truly theirs. What Makes a House Feel Like Home Working in real estate, Annie spends a lot of time thinking about homes, but not always in terms of bedrooms, square footage or finishes. Her business is primarily based in Sunriver, where she often works with people buying vacation properties, second homes, and homes that may eventually become full-time residences. No matter the size or price of the property, she notices many of the same small details. There is often a favorite mug in the cabinet, a photograph on a dresser, a particular chair someone always sits in or a place where family gathers at the end of the day. Those things may never appear in a property description, but they are often the things that make a house feel most like home. “There are all these little pieces that create this safe and private space,” Annie says. “That’s what Furnish Hope provides.” For someone walking into a newly secured apartment or house with almost nothing inside, those details can mean everything. “They’ve gotten the apartment. They’ve gotten the home. They’ve secured it,” Annie explains. “And then they go in and close that door, and there’s nothing in there.” Furnish Hope helps fill in that next piece. A chair to sit in. A lamp to study beside. A table where a family can eat together. Somewhere to place a photograph. Maybe even that favorite mug. For Annie, that is where her work in real estate and Furnish Hope naturally connect. In both, she is helping people move into a new chapter. Sometimes that means helping someone find the right property or guiding them through the sale of a longtime home. Other times, it means helping someone who has already secured housing create the feeling of home inside it. Different circumstances, same instinct: show up, care deeply and help people move forward. In Sunriver, Annie sees those transitions happen again and again. A family may first purchase a vacation home so they can spend more time together. Years later, that home may become a full-time residence. Eventually, another life change may lead them somewhere new. “We’re all transitional,” she says. “We need something bigger. We need something smaller. Everybody’s always in transition.” The circumstances of Furnish Hope clients may be very different, but the desire for dignity, safety and a place that feels like your own is universal. The Mission Became Personal Perhaps the biggest surprise for Annie has been how invested she has become in the organization itself. She has visited the Furnish Hope warehouse, watched volunteers unload trucks and talked with people spending their time building dressers and preparing household items for people they may never meet. “Every corner I look around is just this offering of help,” she says. What initially sounded like a fun opportunity to walk a runway became a cause she genuinely wanted to support. And once Annie cares about something, she commits fully. Within about two and a half weeks of focusing on her campaign, she had raised $5,800 toward a $20,000 goal. She has shared videos, made phone calls, talked about Furnish Hope on social media and worked it into everyday conversations. Sometimes, she jokes, she calls someone to tell them something funny and then casually reminds them they should probably donate, too. That enthusiasm is part of what makes Annie such a force in her community. She is not simply promoting an event. She wants people to understand why it matters, who it helps and how easy it can be to make a difference. She is also quick to point out that helping Furnish Hope does not have to mean writing a large check. Sometimes it starts with looking around your own house. “I want all of your stuff,” she says with a laugh. For people moving, downsizing, decluttering, or simply realizing they no longer need certain household items, Annie hopes Furnish Hope becomes one of the first places that comes to mind. Furniture and other qualifying household essentials that no longer work in one home may be exactly what another person needs to begin settling into theirs. It is an especially natural connection to the real estate world, where moving often means deciding what stays, what goes and what will not make the trip to the next home. Something that has become unnecessary to one person could make an empty room feel welcoming to someone else. Walking for Something Bigger On October 24, Annie will join fellow Ambassadors of Hope for Kendall’s 2026 Catwalk for a Cause at Kendall Toyota of Bend. The event brings together members of the Central Oregon community for an evening of fashion, fundraising and support for Furnish Hope. As for what Annie will wear, that may depend partly on how much she raises. She has invited her supporters to have some fun with the process. Reach one fundraising milestone and perhaps a cape makes an appearance. Raise enough, she jokes, and they may need to find her a jet pack. It is unmistakably Annie, but underneath the humor is the reason she will be there. She cares about this community and the people in it, whether they are buying a home, selling one, settling into a new neighborhood or simply needing a little extra help to make an empty space feel like their own. Life can change quickly, and the person who needs help tomorrow may be someone we know, someone we love or someone who never imagined needing help at all. “You’ll never know how dark Thursdays may be and how scary and bleak,” Annie says. “But by showing up and donating $25, buying a ticket, or taking that lamp or mirror or chair that doesn’t fit anywhere and donating it, what you’re doing is making that person’s day a little easier.” Then she brings it back to something simple. “That’s the kind of world I want to live in.” Join Annie in Supporting Furnish Hope. Support Annie Wayland’s Ambassador of Hope campaign, attend Kendall’s Catwalk for a Cause on October 24, or consider donating qualifying furniture and household essentials to Furnish Hope. DONATE TO CATWALK FOR A CAUSE BUY TICKETS TO CATWALK FOR A CAUSE